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Pre-Seed · Berlin · 2026
Berlin is where we start. A €600B+ global beauty market is where we're headed.
The Lieferando of Beauty.
Commission-free. Multilingual. Built in Berlin. Salons keep every euro they earn — customers book in their own language. Web app launching August 2026. Mobile by end of year.
Product live · Salons onboarding · Closed beta underway
Is the market big enough?$600B global · 25,000+ salons in Berlin alone
What's the moat?Multilingual-first · No competitor has it
Can the team execute?App is live · Serial founders · 16 months built
Unit economics?€360 ARR · ~€40 CAC · LTV:CAC > 8×
The Problem
A $600B industry running on broken tools.
The beauty booking market has a dominant player — Treatwell — but it serves the platform, not the salons or customers. Both sides are losing, and neither has anywhere better to go. Until now.
✂️ For Salons
Up to 35% commission paid to Treatwell on every booking
Zero data ownership — customer relationships belong to the marketplace
High no-show rates with no automated tools to prevent them
No ecommerce, no loyalty tools, no marketing integrations
Manual admin for bookings, payments, and team scheduling
💬 For Customers
Platforms only in German — Berlin has 190+ nationalities
Can't filter by stylist language, culture, or hair/skin type
Confusing booking flows with no transparency on pricing
No family booking, no loyalty rewards, no easy rescheduling
No way to buy salon products directly through the platform
"It's not a tech problem. It's a trust and retention failure — on both sides of every booking."
The core insight behind Xarfi
Why Now
Three forces converging at exactly the right moment.
The timing for Xarfi isn't a coincidence. Three structural trends are creating a wide-open window.
01
Treatwell's Growing Discontent
Salons are actively looking for alternatives as Treatwell's commission model has become unsustainable for small businesses post-COVID. Dissatisfaction is at an all-time high.
35% avg commission
02
Berlin's Multicultural Moment
Berlin has 190+ nationalities. Turkish, Arabic, Polish, Vietnamese communities are underserved by German-only platforms. No competitor speaks their language — literally.
7+ languages from day one
03
QR Culture Has Arrived
Post-pandemic, QR code scanning is a natural consumer behaviour. The infrastructure to convert a window sticker into an instant booking has never been more accessible.
Street-to-app in seconds
Our Solution
Everything a salon needs. At a price that makes sense.
Xarfi is the first commission-free, multilingual beauty booking ecosystem built for Berlin's diverse salon scene — and every city like it.
✂️ For Salons
Flat monthly fee — no commission, ever. €30/mo basic, €55/mo with ecommerce. Competitors charge €39–80 plus up to 35% per booking.
Full data ownership. Your customer list stays yours. No marketplace taking over your relationships.
QR code window booking. Every salon gets a smart QR code — turn foot traffic directly into confirmed bookings.
Built-in loyalty programme. Automatic 50% off on the 6th visit drives repeat bookings without manual effort.
Ecommerce for product sales. Salons can sell their products directly through the platform — a revenue stream no competitor offers.
Real Cost Comparison
Xarfi (basic)€30 / month
Treatwell€39–60 + 35% commission
Fresha€40–60 + commission
Salonkee€49–80 + commission
💇 For Customers
7+ languages built in. DE, EN, TR, AR, PL, UA, FR, VN — no plug-in afterthought. Translated from the ground up.
Book by service or stylist. Find someone who speaks your language, works with your hair type, and fits your schedule.
Family booking. Book for your children and partner in the same session — no other platform supports this.
Filter by accessibility needs. Wheelchair access, sensory-friendly options — customers with specific needs can actually find the right salon.
Shop salon products. Loved a product used during your appointment? Buy it directly through the app.
AI voice booking on the roadmap. "Book me with Sarah on Friday at 3pm." Done — launching 2026.
Competitive Moat
Four advantages no one can copy overnight.
Each differentiator is structural — not a feature that can be added in a sprint.
🚫
Zero Commission
Commission-free isn't just a pricing choice — it's a trust contract with salons. Switching back destroys the relationship. This is a loyalty lock-in, not just a discount.
Retention moat
🌍
Multilingual DNA
Built with a translation API from day one across 7+ languages. Competitors would need to rebuild their entire UX to match this — not add a language toggle.
Technical moat
📱
QR Street Booking
Every Xarfi salon has a window QR code. When a passerby scans it, they become a Xarfi user. This turns every salon's storefront into a customer acquisition channel.
Distribution moat
🛍️
Ecommerce Layer
Salons can sell products through Xarfi — a revenue stream that creates stickiness and a reason to stay on the platform even beyond bookings alone.
Revenue moat
Head-to-Head
We win on every axis that actually matters to salons.
Feature
XARFI
Treatwell
Fresha
Salonkee
Pricing Model
€30–55 flat, zero commission
€39–60 + 35% commission
€40–60 + commission
€49–80 + commission
Platform Languages
7+ (DE EN TR AR PL UA FR VN)
German only
DE / EN
DE / FR / EN
QR Code Booking
✓ Every salon gets one
✗ Not offered
✗ Not offered
✗ Not offered
E-Commerce / Product Sales
✓ Built in
✗
✗
✗
Loyalty Programme
✓ Automatic (6th visit = 50% off)
✗
✗
✗
Family Booking
✓ Supported
✗
✗
✗
Stylist Portfolio
✓ Visual portfolios built in
✗
✗
✗
Data Ownership
✓ Full — salon owns customers
✗ Marketplace owns data
Partial
Partial
AI Roadmap
Voice booking · 2026
None
None
None
Market Opportunity
A massive market with no multilingual player. Yet.
No incumbent is built for diverse, multicultural cities. That's not a niche — it's the majority of every major European city.
25K+
Salons in Berlin alone. Treatwell is dominant but bleeding trust among small salon owners.
€150K
Projected MRR from Berlin at 20% market capture — 5,000 salons × €30/month.
$600B
Global beauty services market. Zero major players built for diversity or multilingual UX.
We start where the gap is largest.
Berlin is the ideal beachhead. It's one of Europe's most multicultural cities with 190+ nationalities — and every existing platform speaks only German. The underserved communities aren't a minority here; they're the majority of the salon customer base.
Once we own the multicultural niche in Berlin, the same model copies directly to Munich, Hamburg, Amsterdam, and every diverse European city. The multilingual infrastructure travels with us.
Berlin→Germany→DACH→Benelux→MENA
Conservative estimate: At €30/mo average across 10,000 salons in Germany alone — that's €300K MRR (€3.6M ARR) within 3 years. No viral growth required. Just steady, community-led adoption.
Traction & Proof
Not a deck. An actual product.
Investors hear a lot of ideas. Here's what exists today.
Flutter mobile app with all UI modules complete — Users, Salons, Masters, Admin. Salon sign-up flow operational. Mobile app launching by end of 2026.
Beta live
🤝
Co-Built With Real Salons
Co-designed and validated with salon professionals, including Kronsohn Salon, to ensure real-world adoption from day one.
Validated
Unit Economics
The numbers are clean. The model is simple.
Flat subscription SaaS with a predictable salon-side revenue model and strong retention incentives.
Per Salon (Basic Tier)
Monthly Subscription€30 / month
Annual Revenue per Salon€360 ARR
Commission Taken€0
Churn RiskLow — they own their data
Upsell Path€55/mo with ecommerce
3-Year LTV (basic)€1,080
Growth Model
Est. Customer Acquisition Cost~€40
LTV : CAC Ratio> 8×
Payback Period~2 months
Year 1 Target1,000 salons → €30K MRR
Year 2 Target5,000 salons → €150K MRR
Year 3 Target10,000 salons → €300K MRR
Go-to-Market
Community-led launch. Disciplined expansion.
We're not trying to out-market Treatwell. We're going where they don't speak the language.
● Active now
01
Now — Q3 2027
Own Berlin's Underserved
50–100 salons via Early Adopter Programme
Free onboarding, QR window kits, loyalty coupons
Target Turkish, Arabic, Polish, Vietnamese salons first — zero competition here
Walk-in outreach + community referral programme
Target: 1,000 paying salons in 12 months
Phase 2
02
12–24 months
Scale Across Germany
Expand to Munich, Hamburg, Cologne
Partnerships with beauty wholesalers for distribution
Influencer programme in multicultural communities
Salon network referral flywheel
Target: 5,000 salon clients → €150K MRR
Phase 3
03
24–36 months
Go European
DACH → Benelux — same playbook, new cities
Multilingual infrastructure scales instantly to new markets
Explore MENA expansion (AR/FR already in the product)
Series A fundraise to accelerate
Target: 10,000 salons → €300K MRR
The Ask
€200K to hit 1,000 paying salons.
A focused pre-seed round with a single, measurable milestone: 1,000 salon subscriptions generating €30K MRR in 12 months.
€200K
Pre-Seed · 10% Equity · €2M Valuation
This round completes product development, funds one dedicated sales hire, and launches Xarfi's community-led go-to-market in Berlin. Every euro is mapped to a specific milestone.
Product dev
55%
Marketing & GTM
30%
Ops & legal
15%
data-t="fund_mrr_label"Projected MRR Growth
Year 11,000 salons€30K
Year 25,000 salons€150K
Year 310,000 salons€300K
Anticipated investor questions — answered.
Why won't Treatwell just copy you?
Treatwell's entire business model is built on commissions. Going commission-free would mean cannibalising their primary revenue. They can't copy us without destroying themselves. Meanwhile, we're building the multilingual stack they don't have.
What stops a well-funded competitor from entering?
We're not competing on features — we're competing on community trust. Turkish and Arabic salon owners don't switch platforms easily. Once a salon is onboarded and their QR code is on the window, switching costs are real and emotional.
Is €30/month enough to build a real business?
At 10,000 salons, that's €300K MRR — €3.6M ARR. With an 8× LTV:CAC and near-zero marginal cost per additional salon, the unit economics are strong. Plus the ecommerce tier at €55/mo improves ARPU as salons grow.
Why are these founders the right people?
They've already built and shipped the product — it's live. They didn't hire an agency; Digital Solution Lab is their own firm. The app was co-designed with real salons in Berlin. They're not pitching an idea. They're pitching traction.
The Team
Serial founders who've already shipped the product.
The founders behind Digital Solution Lab — with digital platforms built across Europe and Asia. Deeply rooted in Berlin's startup and multicultural community.
A
Adil Sunil
Co-Founder · Tech Lead & Product
Serial founder and tech lead at Digital Solution Lab — a Berlin-based software firm with 100+ projects across Europe and Asia. He built the entire Xarfi platform in-house through DSL: the web app, mobile app, and backend, all under his direct technical leadership.
Serial founder with deep roots in Berlin's multicultural startup community. Leads marketing, brand, and user insights at Xarfi. Nour's direct relationships with Turkish, Arabic, and Polish salon communities in Berlin directly shaped the platform's multilingual-first design.
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